Making Local Connections 

About This Initiative

In a world of digital noise, the local high street offers something an algorithm can’t … a sense of belonging.

As our founder, Neil Coxon, puts it: “Our brand is rooted in stories, memories and relationships. Presence is powerful. We want to champion the idea that time spent together is never wasted.”

To help every shop take part, FROM YOU TO ME will be sharing success stories from the high street community, practical insights to help retailers learn from each other. A collective conversation about connection, community and thriving stores. We will also be providing free resources, inspiration and guidance to support you joining this initiative.

This is all about joining a like-minded community that cares about the high street and helping to create a buzz around your store with meaningful community moments that will increase footfall, encourage more time in store and repeat visits all adding to the business success. By linking together we can all learn from each other and build a strong community as well as creating a connected friendly atmosphere that customers will want to support.

“We are more digitally connected than ever, yet we’re losing the human moments that actually matter”, says Neil. Local shops offer something truly special, spaces where everyone can meet, feel seen and find a sense of belonging. Making Local Connections is all about championing this vital role by inviting retailers to create more meaningful moments, helping to get to know their customers better and build loyalty that lasts.

Sharing stories is a great way to shine light on how important our high streets and independent retailers are and what a wonderful experience shopping and engaging with others can be. For nearly 20 years, FROM YOU TO ME has worked alongside retailers across the UK and beyond learning that retailers who succeed, truly connect.

Our bestselling guided memory Journals of a Lifetime, were created to help people capture and share stories, strengthen relationships and create moments that matter. The same principles are at work on the high street and FROM YOU TO ME will help showcase these shops and their stories, celebrating where meaningful connection and loyal customers go hand in hand. Through our own community, national press and social media, we will be inviting customers and communities to get involved, to visit their local high street.

We care about high street. We care about human connection. We want to make this a success for all.